The GROW Sticky Banner is an effective banner ad format prominently displayed as an anchor immediately upon entering a website. A single anchor added on a strong, thematically relevant domain will do more good than multiple anchors placed on weak, spammy pages. It appears on the bottom bar of the browser screen and remains fixed while the content scrolls underneath, ensuring maximum visibility and engagement. Banners can also be set at the top, at the top or bottom, or on the sides of the page, including vertical formats for desktop screens. Anchor text is crucial here as it takes the user to the desired content, enhancing both user experience and SEO.

The GROW Sticky Banner consists of two integral components: the Ad Wrapper and the Ad Content. The Ad Wrapper is a parameterized layer in which the advertising product is displayed:

• Typically colored white (customisable), it overlays the lower elements of the website, ensuring that it is visible in the foreground.
• The ad is centered on the layer where it appears, creating a visually appealing and attention-grabbing display.
• You can add your own CSS classes to the Ad Wrapper for advanced styling and set the font and background to stay consistent with your branding.
• The GROW Sticky Banner is compatible with all devices, including desktop, tablet, and mobile.
• Device recognition is based on browser headers (Device by the user agent) or screen width (window.innerWidth), allowing for seamless integration across various platforms.
• For formats such as full-screen interstitial ads that check the screen width, there is an option to limit the display of the Ad Wrapper to a specified value in pixels, ensuring optimal placement and performance.
• The close button is conveniently located above the advertisement, usually in the upper right corner.
• When the ad is closed, it collapses, and all elements hide from the visible area, providing a seamless user experience.
• Once the ad is closed, it cannot be recalled without reloading the page.
• You can use the editor to add images, customize sections, and preview changes in real time.
• Ability to add links to sticky banners to direct users to specific promotions or content.

In terms of performance, the GROW Sticky Banner is an effective anchor ad solution that offers access to virtually all traffic from the programmatic ecosystem. It serves ads through the Google Ad Manager (GAM) ad server, leveraging various sources of demand, including Google’s Ad Exchange, AdSense, Open Bidding, Programmatic Guaranteed/Direct, and dedicated SSP platforms in the Header Bidding configuration (prebid.js). Additionally, it integrates with Amazon’s advertising platform, expanding the reach and potential audience for publishers.

The GROW Sticky Banner is compatible with popular browsers such as Chrome, Firefox, and Safari. This ensures broad accessibility and reach for both advertisers and publishers looking to leverage effective banner ads and anchor ads on diverse banner ad platforms. The sticky banner stays in place and works seamlessly on all screen sizes.

The Ad Wrapper is most often placed on the bottom of the page, but the banner can also be placed on the side of the page, and each section of the banner can be configured.

Introduction to Sticky Banners

Sticky banners are a modern solution that allows you to keep important messages, promotions, or calls to action in the user’s line of sight throughout their entire visit. This means that, regardless of how far the user scrolls, the sticky banner remains visible—whether at the top or bottom of the screen. These types of elements are especially effective when you want key information, buttons, or links to be always accessible to your website visitors. Sticky banners work well on both desktop and mobile devices, helping to increase user engagement and the effectiveness of your promotional campaigns.

Types of sticky banners

In the world of sticky banners, there are many variants that can be tailored to the specifics of a website and user expectations. The most popular are horizontal sticky banners, which can be placed at the top or bottom of the page, ensuring constant visibility of key content or action buttons. Vertical sticky banners appear on the sides of the screen, avoiding interruption of the main content while attracting attention. Multi-sticky banners allow for the simultaneous display of several messages in different areas of the page, while mirror sticky banners can duplicate content on both sides of the screen, increasing the chances of interaction. Choosing the right type of sticky banner depends on the website’s goals, layout, and user preferences.

54% revenue growth is the tip of the Stiletto using the GROW Sticky Banner with keywords!

Using the GROW Sticky Banner with the right keywords can bring a significant increase in revenue, reaching up to 54%. This impressive achievement is the result of the effective use of anchors in the SEO strategy. By precisely matching anchor texts to the content of the page, it is possible to attract more users and increase their engagement. Sticky banners work by keeping important messages and promotions visible to each visitor, increasing the likelihood that they will apply offers or click links. As a result, the page gains visibility in search results, which directly translates into an increase in revenue.

Sticky banners can also be used to promote specific messages or share important updates with visitors, making it easier to direct them to relevant content or offers.

Styl.fm is one of Poland’s largest fashion and lifestyle magazines. Tired of the high street, it was time for something new! Along came Waytogrow, bringing a fresh new style to banner ads. Having tried it on for the first time almost 4 years ago, the publisher has yet to take it off!